Tourism businesses and homeowners who let their property in the Algarve will welcome the news that the Algarve Tourism Association (ATA) has pledged €6million for the sole purpose of rising awareness of the Algarve in other countries.
The new president of the Algarve Tourism Association, Carlos Luís, said at the start of January: “Our budget this year is in the region of six million euros which could possibly be increased through applications. Half of that amount has already been received – for the first time it was received right at the beginning of the year, which helps us a lot because we have a lot of planning to do.”
ATA’s budget is based on the amount of investment committed by private companies – which this year is €1million – which is then matched by the Regional Tourism Board (RTA). The national tourist board Turismo de Portugal then puts in four times whatever the private sector invested, which this year equates to €4million.
Over the whole year, Turismo de Portugal is expected to transfer a total of around €5.9million to the ATA and the RTA, for the sole purpose of promoting the Algarve in Portugal and overseas. The knock-on effects can only be positive for the property market in the Algarve.
Meanwhile, new figures from the Algarve’s largest hospitality association, AHETA, showed that revenue generated from Algarve hotels and resorts during December increased by 2.2 per cent compared to December 2012. The areas of Vilamoura, Quarteira, Quinta do Lago, Carvoeiro, Armação de Pêra and Albufeira registered the biggest growths in occupation, with tourists mainly choosing to stay in three-star holiday villages or tourist apartments, followed by five and four star units.