In spite of all Portugal’s financial woes, the country is still a popular location in which to invest, and with good reason. Portugal is still a top tourist destination, and benefits from a temperate climate year round. It has high living standards, and according to the Mercer 2011 Quality of Living Survey, Lisbon is more highly rated than other popular cities such as Madrid, Milan, Tokyo and Rome.
Although always a sought after destination amongst European travellers, Portugal is also growing in popularity with tourists around the world. A recent report from the Portuguese national tourist board found the number of US visitors to the country increased by 7.5% during the first six months of this year, compared to the same period a year earlier.
There were 135,000 visitors from the US, making it ninth in the list of countries of visitor origins. This huge growth in visitor numbers is down to a sustained campaign to promote the country’s unique attributes, and as more Americans visit Portugal’s popularity is growing through word of mouth.
During the past twelve months a number of Portuguese provinces have been profiled in prestigious publications such as the New York Times, as the tourism supplement of this paper has carried articles on the Douro and Alentejo region, as well as the Madeira archipelago.
Spending by tourists visiting Portugal from the US also increased by 17.5% to reach €180 million. Americans took advantage of Portugal’s numerous amenities including excellent restaurants and luxury spas and golf courses.